Adrian Cheng, the 40 year old Hong Kong heir reigns over an empire. Uninhibited inventor of the concept of installing a museum in the heart of a shopping center, he weaves the link between luxury and contemporary art. Eldest son and grandson of Hong Kong billionaires, the one everyone nicknames Adrian practices a visionary requirement. Discover in this article the essentials to know about this billionaire.
A family fortune built on a jeweler empire
Welcome to the financial capital of 7 million inhabitants, where intense urban promiscuity rubs shoulders with unbridled real estate, where the price per square meter can reach 150,000 €. For the moment, a palpable effervescence is spreading on the green carpet of the big children's lounge on the 21st floor, the main target of the owner, Adrian Cheng. The family fortune was built on an empire of jewelry Chow Tai Fook, world leader with 5.3 billion euros in turnover and 2,400 stores, real estate and commercial. The conglomerate is approaching 50,000 employees as its investments flood China and the world. Adrian, revisits the strengths of the house by infusing them with culture and zenitude. Among the Chengs, each generation brings its stone to the building. Adrian, who joined the group in 2006 after an excellent academic background with an art degree from Harvard took up the challenge of the third millennium by launching a revolution dedicated to companies.
Between luxury, culture and nature
The heir who, when he was younger, dreamed of being a tenor, talentedly dynamites the local business model. Rather than validating financial results, Adrian the revolutionary is moving the lines. Precise, involved, not sleepy, he sends messages at all hours of the day and night to his teams, which he chooses young. He constantly travels to Myanmar, Siberia, and Singapore lately and multiplies the meetings. For ten years, this inventive person has been preparing the family group to become the entry platform for luxury brands in China. Its target : millennials added to generation Z, that's to say a future market of 566 million consumers, informed, versatile and without borders. Adrian the disruptive speaks to millennials and accompanies their way of life between luxury, culture and nature.
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